SHIFT Colorado magazine
Automotive Media | Motorsport Coverage | Social Content
Published Editorial
& Content Campaign
Lexus RX350H Second opinion review
SHIFT Colorado Magazine
Issue 16
Author & Contributing Photographer
Authored an in-depth vehicle review evaluating luxury ergonomics, hybrid powertrain responsiveness, and real-world driving dynamics for an enthusiast readership. Personally conducted the outdoor road test photoshoot, wrote the editorial copy, and provided high-res print-ready assets for final publication layout.
To maximize readership beyond the print issue, I produced a strategic 3-part short form Reel series translating key editorial takeaways into punchy vertical video—driving organic social traffic to the full magazine feature.
EDITORIAL &
DIGITAL MEDIA
01 DIGITAL, SOCIAL & REELS
PROJECT TYPES
Track-Side Motorsport Photography
Digital Automotive Journalism
Multi-Part Short Form Reel Series
TOOLS & METHODS
Lightroom
Photoshop
Premiere Pro
On Location Road Test Photography
Technical Copywriting
Vehicle Reviews
Vertical Video Strategy
Cross-Platform Digital Distribution
01
STRATEGY
STRATEGY
Expose the Process Behind the Final Product
Before joining SHIFT Colorado,
the publication only showcased polished, finished editorial photos.
I introduced a strategy to pull back the curtain—documenting our photographers setting up rolling shots, capturing team personalities, and pairing behind the scenes hustle directly with the final magazine assets.
02
KEY INSIGHT
KEY INSIGHT
Cars Are the Medium, but Human Stories Drive Passion
Spectators don't just connect with spec sheets and beauty shots—they connect with real human emotion. At Pikes Peak, my experience reel wasn't just about fast cars; it focused on witnessing a father and son launch back to back off the line on Father’s Day. That moment mirrored my own relationship with my dad and reinforced why I tell automotive stories.
03
SOLUTION
SOLUTION
Multi-Format Content Packages Engineered for Distribution
I execute unified media campaigns that combine behind the scenes process, authentic human narratives, and high-res editorial assets. By weaving technical setups and personal driver stories directly into vertical Reels and digital features, every project becomes an immersive content engine that drives engagement across all platforms.
