The PERSPECTIVE   Brand Authority

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As Creative Director for this family-led venture, I was responsible for bridging the gap between high-end streetwear aesthetics and technical hardware. Drawing inspiration from the minimal, bold visual language of iconic fashion labels, I developed a premium identity that elevated the product into a lifestyle accessory.

My role involved overseeing the entire production lifecycle from the physical industrial design of the devices to the structural layout of large-scale event booths. By vertically integrating the brand across packaging, digital platforms, and physical collateral, I established a cohesive identity that prioritized status and quality in a saturated market.