My work within the Kroger production framework focused on the technical execution of massive, multi-channel campaigns within a rigorous corporate environment. This role required systemic thinking, balancing creative innovation with strict brand compliance across thousands of retail locations.

I managed the deployment of complex marketing assets ranging from digital storefront interfaces to physical point-of-purchase displays. The challenge was ensuring absolute visual consistency at scale, proving my ability to navigate institutional design environments while maintaining the professional standards established in my independent advisory work.